Module 1

SEARCH ENGINE OPTIMIZATION

SEO offers a visible and effective search presence leading to a considerable increase in sales, profitability, and cost efficiency for our clients.

Session 1. Importance of Internet Marketing

  • Types of Internet Marketing Methods
  • How does the search engine work?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Meta Tags Optimization
  • SWOT Analysis of website
  • Description tag importance

Session 2. Keywords Research And Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Keyword Proximity
  • Keyword Density
  • Keyword Analysis

Session 3. On-Page Optimization (Onsite)

  • Onsite Optimization Basics
  • Importance of Domain Names
  • Internal Link Building
  • HTML Validation
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Text, Website Audit, Web Page Weight

Session 4. Off-Page Optimization (Offsite)

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Directory Submission
  • Types of Linking Methods
  • Long Tail Keywords
  • SEO Audit Reporting
  • Article Submission
  • Article directories
  • Local Business Listing (Local SEO)
  • Low Search Keyword Importance
  • Forum Importance

Session 5. Optimization

  • Footer Optimization
  • Header Keyword Optimization
  • Title Tag / Title Tag Importance
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Robot.txt File
  • Sitemap Creation
  • Google SEO Guidelines

Session 6. Reports & Management

  • Website Position Analysis
  • Visitors Reports
  • Keywords Reports
  • Adding a Site and Verification Process
  • Crawl Errors / Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Links to Site / Internal Links
  • Content Keywords
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Ratings Given by Students

DMTI Softpro Students

What do People Say about Us?

Who can do this Course?

Students

Nikita Patel - Student

Become a job-ready professional and add weight to your resume! Best Career Opportunity.

Working Professional

Rohit Ahuja - Editor

Upgrade your career and find your way to a better job with our industry-focused training program.

Entrepreneur

Pawan Dhera - Co founder TG Media

Our curriculum will help you to achieve an online presence with the latest skills to meet industry challenges.

Freelance/ Consultant

Anie Shaikh - Emcee & Consultant

Freelance professional builds strategy, ad creation and design work for clients. Be Your Own Boss