Introduction to Digital Marketing:

• Understanding the digital marketing landscape
• Key digital marketing strategies and tools

Search Engine Optimization (SEO):

On-page and off-page SEO

Keyword research and analysis

SEO tools and techniques

Search Engine Marketing (SEM):

Google Ads and PPC campaigns

Bid strategies and keyword targeting

Social Media Marketing (SMM):

Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter, etc.)

Creating and managing social media campaigns

Social media analytics and reporting

Content Marketing:

Developing a content strategy

Content creation and distribution

Measuring content effectiveness

Email Marketing:

Building email lists

Crafting compelling email campaigns

Email analytics

Analytics and Data Interpretation:

Google Analytics and other tools

Data-driven decision making

Digital Marketing Strategy:

Developing comprehensive digital marketing plans

Integrating various digital marketing channels

Excel Basics and Functions:

Essential Excel formulas and functions

Data Analysis:

Data sorting, filtering, and visualization

Pivot tables and charts

Advanced Excel Techniques:

Macros and VBA for automation

Advanced data modeling

HTML, CSS, and JavaScript:

Basic to advanced coding skills

Content Management Systems (CMS):

WordPress development and customization

E-commerce Development:

Building and managing e-commerce websites

Responsive Design:

Ensuring websites are mobile-friendly

Design Fundamentals:

Principles of design and color theory

Adobe Creative Suite:

Photoshop, Illustrator, and InDesign

Creating Marketing Materials:

Designing banners, flyers, and social media graphics

User Experience (UX) Design:

Basics of UX and creating wireframes

Writing for Digital Media:

Crafting compelling blog posts, articles, and social media content

SEO Writing:

Integrating keywords naturally into content

Copywriting:

Writing persuasive copy for ads, landing pages, and emails

Editing and Proofreading:

Ensuring content clarity and correctness

2-Month Guaranteed Internship

Hands-on Experience:

Work with real clients on live projects

Mentorship:

Guidance from industry experts

Networking:

Opportunities to connect with professionals and peers in the industry

Portfolio Development:

Build a professional portfolio with completed projects