Diploma in Google Ads and Google Analytics Course
Unleash the Power of Google Ads & Analytics
Struggling to attract website visitors or measure their actions? This course is your one-stop shop for mastering Google Ads and Analytics. Learn to drive targeted traffic and gain valuable insights to optimize your website for success.
Why Take
This Course ✅
Track Everything
Discover the secrets of Google Analytics. Understand user behavior, analyze traffic sources, and identify conversion opportunities.
Make Data-Driven Decisions
Leverage powerful reporting tools to optimize campaigns, improve website performance, and maximize ROI.
Become a Google Ads Master
Craft high-performing pay-per-click campaigns that reach your ideal customers on Google Search and partner websites.
Go Beyond Guesswork
Turn website traffic into leads and sales. This course equips you with actionable strategies to achieve your marketing goals.
Suitable for All Levels
Whether you're a beginner or looking to refine your skills, this course offers a clear, step-by-step approach that gets results.
Google Ads Course Syllabus
Overview of Online Advertising
Understanding Google Ads Ecosystem
Types of Google Ads (Search, Display, Video, Shopping, App)
Setting Up a Google Ads Account
Campaigns, Ad Groups, Ads, and Keywords
Understanding Campaign Goals and Objectives
Structuring Effective Campaigns
Importance of Keyword Research
Using Google Keyword Planner
Selecting and Organizing Keywords
Keyword Match Types
Search Ad Campaign Settings
Factors Affecting Quality Score
Improving Quality Score
Understanding Ad Rank
Strategies to Improve Ad Rank
Creating Effective Ads
Writing Compelling Ad Copy
Ad Assets and Their Benefits
Best Practices for Ad Design
Understanding Bidding Strategies
Setting Up Budgets and Bids
Automated vs. Manual Bidding
Bid Adjustments
Introduction to Google Display Network (GDN)
Creating Display Campaigns
Audience Targeting Options in GDN
Ad Formats in Display Network
Overview of Video Advertising
Setting Up YouTube Campaigns
Video Ad Formats
Measuring Video Campaign Performance
Setting Up Google Merchant Center
Creating Product Feeds
Creating Shopping Campaigns
Introduction to App Campaigns
Creating App Campaigns
Setting up Remarketing
Creating Audience Segments
Targeting with Audience Segments
Combined and Custom Audiences
Setting up Dynamic Remarketing
Why Measure Conversions
Measuring Conversions
Conversion Reporting
Conversion Bid Strategies
Setting up Demand Gen Campaigns
Using Smart Campaigns
Creating Performance Max Campaigns
Overview of Google Ads Certification Exams
Study Resources and Tips
Exam Day Preparation
Google Analytics Course Syllabus
Understanding Digital Analytics
Setting Up Google Analytics Account
Interface Tour and Basic Settings
Understanding Sessions, Users, and Pageviews
Bounce Rate, Conversion Rate, and Other Key Metrics
Dimensions vs. Metrics
Setting Up Tracking Code
Understanding Data Collection
Setting Up Goals
Tracking Events and Conversions
Demographic and Interest Reports
Geo and Language Reports
Behavior and Technology Reports
Custom Audience Segments
Channels and Source/Medium
Campaign Tracking
UTM Parameters and Tracking
Analyzing Traffic Sources
Site Content Reports
Site Speed and Search Reports
Events Tracking
Behavior Flow Analysis
Enhanced E-commerce Setup
Product Performance Reports
Sales Performance Reports
Shopping Behavior Analysis
Analyzing Data for Insights
Creating Effective Reports
Data Studio for Visual Reporting
Reporting Best Practices
Overview of Google Analytics Certification Exam
Study Resources and Tips
Exam Day Preparation
4 Google Ads and Google Analytics Certification
Our Students Work Here
Our students secure placements following their completion of the post-graduation in Digital Marketing Program.
