Diploma in Facebook & Instagram Mastery Course with Meta Ads
Master Facebook & Instagram Ads with Meta Ads Manager
Tired of struggling with social media ads? This comprehensive course unlocks the power of Meta Ads Manager, giving you complete training to launch and dominate Facebook & Instagram ad campaigns.
Why Take
This Course ✅
Reach Your Perfect Audience
Discover how to pinpoint the ideal customers for your business. Target demographics, interests, and behaviors with laser focus.
Craft Winning Ads
Create eye-catching visuals and compelling copy that grabs attention and drives conversions.
Become an Ad Pro
Learn everything from campaign structure and targeting to budget optimization and insightful analytics. Master the platform to get results.
Measure Your Success
Learn to track and analyze your campaigns to ensure you're maximizing your return on investment.
Go From Beginner to Boss
No prior experience needed! This course takes you step-by-step, building your confidence and skills from the ground up.
Course Syllabus: Facebook Marketing, Meta Ads, and Instagram Marketing
Overview of Social Media Platforms
Importance of Social Media in Digital Marketing
Key Metrics and KPIs in Social Media Marketing
Understanding Facebook’s Algorithm
Creating and Optimizing Facebook Pages
Content Strategy for Facebook
Building and Engaging with Facebook Communities
Facebook Groups: Best Practices
Types of Content on Facebook (Text, Image, Video, Stories)
Creating Engaging Posts
Using Facebook Live for Marketing
Scheduling and Managing Posts with Meta Business Suite
Analyzing Content Performance
Introduction to Facebook Ads Manager
Types of Ads Objectives
Setting Up Ad Campaigns
Adset Settings
Budgeting and Bidding Strategies
Perfromance Goal Settings
Audience Targeting
Placement Settings
Ad Creation-Image/Video/Carousel Ads
A/B Testing and Optimization
Using Facebook Pixel for Remarketing
Custom & Lookalike Audiences
Campaign Performance Analysis and Reporting
Scaling Successful Campaigns
Conversions
Catalogues Sales
Advanced Budget Secheduling
Dynamic Remarketing
Campaign Budget Optimization
Understanding Instagram’s Algorithm
Setting Up and Optimizing Instagram Business Profiles
Content Strategy for Instagram
Building an Engaged Instagram Community
Instagram Stories: Features and Best Practices
Types of Content on Instagram (Posts, Stories, Reels)
Creating Visually Appealing Posts
Using Instagram Live for Engagement
Scheduling and Managing Posts with Instagram Creator Studio
Analyzing Content Performance
Introduction to Instagram Ads
Types of Instagram Ads (Photo, Video, Carousel, Stories, Explore)
Setting Up Ad Campaigns: Objectives and Goals
Audience Targeting: Custom Audiences, Lookalike Audiences, and Retargeting
Budgeting and Bidding Strategies
Creating Compelling Ad Copy and Visuals
A/B Testing and Optimization
Using Instagram Insights for Tracking and Analytics
Campaign Performance Analysis and Reporting
Scaling Successful Campaigns
Cross-Promotion Strategies
Unified Content Calendar for Facebook and Instagram
Leveraging Facebook Shops and Instagram Shopping
Using Meta Business Suite for Integrated Management
Case Studies and Real-World Examples
Overview of Essential Tools for Social Media Management (Hootsuite, Buffer, etc.)
Graphic Design Tools-Canva
Video Creation Tools
Analytics Tools (Google Analytics, Facebook Analytics)
Keeping Up with Trends and Updates
Course Outcomes
Mastery of Facebook and Instagram marketing strategies
Ability to create, run, and optimize ad campaigns on both platforms
Skills to build and engage communities on Facebook and Instagram
Proficiency in using analytics tools to measure and improve performance
Capability to develop comprehensive social media marketing plans
Our Students Work Here
Our students secure placements following their completion of the post-graduation in Digital Marketing Program.
